BNI Abbey Chapter – Ennis, Co. Clare

Successful business leaders agree that the VCP Process TM underpins successful referral marketing. It builds sound network relationships and achieves proven results.

V (Visibility) + C (Credibility) = P (Profitability) ie Referrals

As a member, you develop your visibility through regular attendance, active networking and good clear presentations. You can grow your credibility in all that you say and do and by the quality and quantity of the guests and referrals you contribute. Build the V and C elements carefully and you will achieve profitability through the referrals that result.

Visitors and VCP

One of the easiest ways to give and gain the most value from the VCP Process TM model is to bring a visitor to your bni meeting.

Inviting quality visitors increases your visibility and credibility with the person you invite and with all the members. It increases the chances of moving all these relationships into profit.

For Example

• Your Visitor meets a great supplier
• A member wins business from or via your visitor
• Your fellow chapter members see you in a new light
• Your chapter colleagues speak highly of you to your visitor
• The person you invite, can’t attend but is touched you would think of them
• Your guest becomes a member bringing value to themselves and the chapter.
• ……. The opportunities are endless.

Sarah Owen, Master Franchise of the Referral Institute UK